EdAtlas × Uppercut Digital · Meta ads creative brief · Nov–Dec 2026

The ads we need you to make for November and December

One goal: more parents booking a free 30-minute consult. Below are 37 ads for your team to make. Each card is one ad: what it looks like, what it says, and the past EdAtlas ad it's based on.

GoalBooked consults at $80 or less
Every ad links toedatlas.com.au/book-a-consult
What to makeStatics, GIFs, UGC, tutor videos, reels
Send draftsA Drive link in a comment on the ad's card

How to use this page

  1. Add your name in the box at the top right (once is enough).
  2. Read an ad card, then make the ad. Questions or push-back go in its 💬 Comment box.
  3. Draft ready? Paste the Drive link in a comment on that card. Mark the card ✅ Approved, ✏️ Changes or ⏭ Skip so we both know where it's at.

What every ad needs

Three things, in this order. If an ad has all three, it's on brief.

1

Real proof

A real student's name, a score written exactly as it is on edatlas.com.au, or a real tutor's face. Nothing that any tutoring centre could say.

2

Sell the consult

Say what they get: a free 30-minute, 1-on-1 consult with a subject lead, over Zoom, and a plan to take away. No obligation.

3

One next step

Every ad ends on "Book a free consult". The button is Book now and it goes to the book-a-consult page. We set that up in Meta.

Why: past EdAtlas ads that offered something free and specific (a SAC workshop, a trial class, a predicted score) cost $9–35 a sign-up. Generic "enrol now" ads cost 4–5× more.

Who the ads are for

Each group of ads talks to one type of parent. Click a group to jump to its ads.

The full list

The ad briefs

One card per ad. The picture on the left is the past EdAtlas ad it builds on. Click it to see how that ad did.

Format:

Past winners these ads build on

EdAtlas's best Meta ads since March, by cost per sign-up. Click one to watch it on Instagram.

What we need from you

Reply on each one with 💬. Your answers change some of the ads.

1. Is there an offer running in Nov–Dec?

An early-bird price, a free first class or a holiday program? Ads with a real, dated offer did best. (Ad E6 depends on this.)

2. Which tutors can film a 30–45 second intro?

Rob (Methods/Spec), Cyril (Chemistry) and Pawan (Physics) at minimum, and Ben for selective if possible.

3. Which parents and past students will film a selfie video?

Two or three parents and two or three students aged 18+ (2024–25 graduates). Phone footage is perfect.

4. Are there summer or January classes?

If so, they make a strong December ad (X3).

5. When will the 2026 results be on the site?

So the December results reel (X1) can go live within 48 hours.

6. Can we still use these older claims?

119/120 predicted (2025 Methods), 16 Raw 50s in 2025, 70+ into Monash Medicine, up to $1,100 off. If they're not on the site today, we'll leave them out.